Those of us who are getting on remember, not without a little bit of nostalgia, those metallic structures scattered in important streets and parks of Havana that were soon popularly called "umbrellas." They were not designed to provide protection against the burning sun or an eventual downpour. Each one showed eight Cuban movie posters, more commonly called by the passers-by who would stop to contemplate them, "the Icaic posters."
These posters always sought to offer the enjoyment of the work of art and to translate, at the same time, the fundamental features of the film that they promoted into true visual metaphors. Almost from the very beginning that the first ones were designed and disseminated, they constituted a genuine means full of possibilities for artistic creation.
Any selection of these works has the potential of stunning contemporary viewers. Everyone is surprised by such stylistic diversity, the expressive use to the full of typography, collage, photography, expressionist drawing or the technique of "cut paper,” just to mention some of the resources to which the designers resorted to at the peak of their creative frenzy.